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Untitled Document
TPR Practice Specialties
Media Relations
– consumer and trade media relations, crisis communications, media
contact list research and management, media tours, spokesperson training,
and story placement with broadcast, print, and online media;
Writing –
award entries, biographies, brochures, by-lined articles, feature stories
(a.k.a. “matte” releases), grant applications, message points
(positioning), newsletters, “op-ed” pieces, pitch letters, presentations,
press kits, press releases, proposals, strategic plans, VNR and ANR scripts,
speeches, web content, white papers, and more;
Special Events
– planning, production, promotion, publicity (and celebrity procurement
as apropos) for anniversary and milestone events, community and cultural events,
fundraisers, grand openings, meetings and seminars, press conferences, product
launches, publicity “stunts,” “ride-&-drive” events
(media automobile test-drives), trade show visibility events, and more; and,
Comprehensive Public Relations
Campaigns – research, strategic planning, news bureau,
community relations, speaker’s bureau, business-to-business (a.k.a.
“B2B”) communications, marketing partnerships and strategic alliances,
in addition to media relations, writing, and special events.
Other
TPR Services
Advocacy / Public Information
Campaigns;
Branding / Corporate Image Campaigns
– identity and positioning for companies, products, and services;
Corporate / Marketing Communications
– communications and media audits, consumer surveys, customer relations,
financial communications, guerrilla (a.k.a.“stealth”) marketing,
industry analyst or influencer group and opinion leader outreach, market
research (situation, competitor and industry analyses), media placement
evaluations, web site development and updates;
Franchisor / Franchisee Relations
(a.k.a. francise communications);
Internal Communications
(a.k.a. employee and constituent relations);
Nonprofit / Association Communications;
Promotions – celebrity
appearances and tie-ins, media sponsorships, premiums and gift-with-purchase,
product and service cross-promotions, radio remotes, sweepstakes; and,
P.R. Staff Supplementation
& Recommendations – part-time/temp staffing, organizational/operational
recommendations for p.r. and “marcom” departments, and recruitment
assistance -- including writing job descriptions, writing/placing classified
ads, reviewing resumes, participating in interviews, and checking references.
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